Blogs / Digital Product Agency / Absurd

November 21, 2023

0.1 second improvement in your website's loading time can boost conversions by 8%

The impact of website optimisation, conversion rate optimisation and loading times. Discover how even a 0.1-second improvement can lead to an 8% boost in conversions. Absurd's expertise in advanced caching, image optimisation, code minification, CDN integration, and regular audits ensures optimal performance for sustained success. Absurd's proven strategies.

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July 17, 2023

We relaunched our website in 7 days!

Having spent nearly 15 years building websites for clients, you’d think that building a website for ourselves would be a simple job. The truth is that building your own agency website is probably one of the hardest projects you can take on, and I say that after doing it at 3 agencies.

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July 10, 2023

What it means to be a Technical SEO Partner

Technical SEO involves making sure your website is crawlable and indexable; in short it’s about making sure your website is optimised for search engines.

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June 7, 2023

From Web to Mobile, Mastering Cross-Platform App Development

Delve into the experience of a React developer at Agency Absurd in Manchester as they navigate the complexities of cross-platform mobile app development. Learn about helpful frameworks, the importance of community, and the utility of Expo. Discover the vital role of performance for mobile apps and get key advice on successful app store review and deployment

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June 7, 2023

The key to managing complexity in distributed teams

Agency Absurd Manchester explores the future of remote work, providing insights from the Covid-19 pandemic. Learn about fostering effective collaboration, maintaining business agility, and aligning teams around shared goals in a remote landscape

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June 2, 2023

Designing a Mental Health & Wellbeing App - Journey Mapping, Research & More

Uncover insights into our design phase and read about our exploration of DevOps with scalable options such as scaling out/in and up/down, and our journey with React NativeBase for optimal app development.

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April 5, 2023

Why a Donor Database is Essential for Your Charity's Success

Discover how a donor database can help your charity streamline operations, boost fundraising, and enhance donor loyalty. Learn how CRM integrations and management can make a difference.

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March 31, 2023

Unlocking CRM Success: The Key Factors and How Absurd Can Help

CRM systems play a crucial role in modern businesses, transforming customer relationships, streamlining sales pipelines, and supercharging marketing campaigns.

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March 7, 2023

[Video] Building apps with React Native

Our Developer, Ben Hirst, discusses the considerations for using React Native in cross-device application development.

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October 6, 2022

The cost of misunderstanding your customer culture

It’s crucial to understand who your target audience by using data & utilising user research. Does it really matter to truly understand cultural behaviours? Check all details here!

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September 15, 2022

My first week at Absurd; Chloe Daly - UX/UI Designer

The week beginning of the 5th of September I started working at Absurd, a digital product and service design agency based in Manchester, UK.

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September 7, 2022

How Covid-19 has impacted the B2B sales process … and what you can do about it

A great understanding of audience’s needs and requirements is more critical than ever. Check our strategies & approach & different ways to boost customer interaction!

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September 6, 2022

Proof of Concepts and Prototypes in Product Design

We can see an increased need for new products & services. Check how prototyping & proof of concept can add value to design process of startup or an enterprise organisation here!

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March 25, 2021

It’s back to (language) school for Absurd

Know how Absurd helped Institut Francais to expand its online learning services & identify ways to improve the customer experience across its public-facing touchpoints!

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November 10, 2020

It’s a Marathon Not A Sprint – debunking common myths around Design Sprints

Confused about the design sprint process? Keep hearing myths around the design sprints. Check the top myths & realities behind them. Click to debunk the myths here!

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September 10, 2020

UMBRO appoints us to redesign and build umbro.com

We're proud to announce that we've been appointed as Umbro digital partner to create a new global web platform, which will replace its existing site. Check more about it here!

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August 10, 2020

Luxury aparthotel introduces contactless concierge as part of post-lockdown digital strategy

Manchester’s luxury aparthotel CitySuites has introduced new technology & digital-first services to bolster its revised Covid-19 social distancing procedures. Check more here!

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July 20, 2020

Have you lost your voice?

Post Covid businesses are having to pivot and many digital strategies have had to be re-written. Priorities have changed. So where does this leave voice? Check details here!

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July 14, 2020

Selfishness is still stifling success

Discover how Absurd is addressing common business challenges through our holistic service design approach, breaking down organizational silos and enabling effective digital transformation across businesses of all sizes

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July 3, 2020

Don't kill the office

Explore the advantages of remote work for agencies such as talent reach and geographic expansion, against the drawbacks like less organic creativity, challenges in staff mentorship and limitations for passionate agency-life advocates.

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June 23, 2020

Why we think the correct use of the term Service Design is so important

Correct service design is disruptive. By embracing user-centric strategies, you can improve not only the products & services but also user experience. Check details here!

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October 21, 2019

How we’ve transformed ESF’s digital approach

Absurd transformed ESF's digital strategy & improved performance with reduced bounce rate, increased sessions & improved brand engagement. Check how we did it here!

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June 13, 2019

Where have the humans gone?

It appears that we have forgotten the value of human interaction in customer experience.

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May 27, 2019

Meanwhile in Toronto...

Voiceflow pitched for investment to meet demands of the voice market. Check more about other brands such as Timbaland, AKON & a number of VCs at the Collision Conference!

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March 26, 2019

UpFront Conference 2019; what we learnt...

A couple of members of the Absurd Front End team were in attendance at this year’s UpFront conference at Manchester's Bridgewater Hall. Check more about the event here!

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Umbraco vs Wordpress

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0.1 second improvement in your website's loading time can boost conversions by 8%

We relaunched our website in 7 days!

What it means to be a Technical SEO Partner

From Web to Mobile, Mastering Cross-Platform App Development

The key to managing complexity in distributed teams

Designing a Mental Health & Wellbeing App - Journey Mapping, Research & More

Why a Donor Database is Essential for Your Charity's Success

Unlocking CRM Success: The Key Factors and How Absurd Can Help

[Video] Building apps with React Native

The cost of misunderstanding your customer culture

My first week at Absurd; Chloe Daly - UX/UI Designer

How Covid-19 has impacted the B2B sales process … and what you can do about it

Proof of Concepts and Prototypes in Product Design

It’s back to (language) school for Absurd

It’s a Marathon Not A Sprint – debunking common myths around Design Sprints

UMBRO appoints us to redesign and build umbro.com

Luxury aparthotel introduces contactless concierge as part of post-lockdown digital strategy

Have you lost your voice?

Selfishness is still stifling success

Don't kill the office

Why we think the correct use of the term Service Design is so important

How we’ve transformed ESF’s digital approach

Where have the humans gone?

Meanwhile in Toronto...

UpFront Conference 2019; what we learnt...

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