Transforming tado°’s website to increase revenue.
tado°
2023
tado°, an innovative company specialising in home automation, faced a significant challenge with their website's architecture. The unique nature of their product lines were hindering customer navigation and product discovery.
Urgent action was needed to refine the user flow and content presentation. Failure to address these issues posed a risk to tado°'s market position and growth trajectory.
Absurd redesigned the UX and IA of the website using tado°'s existing components and templates to improve the user flows and therefore performance of the website.
Our approach was built on thorough research and an immersive exploration of the user experience. We gained insights through stakeholder interviews, observational studies and a comprehensive review of existing analytics data. We identified gaps in the existing user flows so that we could identify the opportunities for creating new ones.
tado° now have a website with reduced complexity, making tado°'s products more accessible and easier to navigate. We streamlined the entire customer journey and provided dedicated journey funnels that guided users seamlessly from product discovery to purchase and installation. To ensure our decisions were data-driven and accurate, we relied on analytics data to improve the website and enhance customer targeting.
We love to talk, meet new people and learn about their specific challenges. Whether you have a project requirement or are just exploring your options, leave your details and one of our co-founders will be in touch shortly.
